Mobile Website Mistakes That Cost Local Businesses Leads

Tiny tap targets

Buttons and links that are too small or too close together cause accidental taps and frustration. Tap targets should be large and well-spaced for fingers, not cursors.

Pinch-to-zoom text

If visitors have to zoom to read your content, they'll often leave instead. Body text should be readable on a phone without zooming.

Hidden contact options

Burying your phone number or form behind menus or below the fold means mobile visitors — who often want to act fast — can't find how to reach you. Make calling and booking obvious.

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